Project Details
As Yuma Regional Medical Center expanded beyond its original hospital campus to serve a broader region, the organization sought a brand that would reflect its evolution and the community it serves. The result was Onvida Health—a name inspired by the Spanish word “vida,” meaning life—and a vibrant identity built around the purpose of “building a healthier tomorrow.” The spark in the “O” of the wordmark symbolizes both optimism and forward momentum, while the visual system celebrates the spirit of the people and communities Onvida serves.
My role focused on bringing this brand to life through production and toolkit development, including animated illustrations. I helped design and develop the stationery and collateral systems, ensuring that core assets were consistent, polished, and ready for system-wide deployment. I also conducted a comprehensive media test of the design system to ensure the visual language worked across print, digital, and presentation formats.
