Project Details
As Valley Bank set out to evolve from a community retail bank into a commercial bank built for growth, our team partnered with them to modernize and expand their brand expression. While the logo and core color palette remained, the identity was elevated through a dynamic mark, sophisticated illustration system, refreshed photography style, and a distinctive brand voice known as Valleyspeak—a human-centered approach to communication that reflects Valley’s bold and ambitious vision.
My role centered on the activation of the new identity. I developed final assets and executed key production workstreams, including stationery, collateral, and media testing deliverables. This work ensured that the evolved brand was not only visually compelling but also practical and consistent across its many applications.
