Project Details
During Monday Night Football, Snickers flipped the script by focusing not on fans in the stadium, but on the millions watching from their couches. The campaign turned hunger-fueled mistakes on the field into real-time conversations on social media, rewarding fans with free bars and driving a sales boost the very next day.
As part of the production team, I collaborated closely with the art director, photographer, and model to develop the campaign’s key visuals, then executed several brand touchpoints that extended the creative across platforms. This work contributed to the campaign’s recognition with a Silver award from The One Club in 2019.
