Project Details
When Fidelity Payment Services and its payment gateway, Cardknox, came together under a single identity, the result was Sola—a brand built to emphasize optimism, vitality, and customer connection in the financial services space. Our team partnered with Fidelity and Cardknox to bring this new brand to life, crafting a visual system that placed relationships at the center of its expression.
My role focused on implementing and activating the identity once the core brand expression had been established. I developed the final asset suite, including logo variations, color libraries, illustrations, and iconography, ensuring each element was production-ready and consistent across applications. I also built the digital toolkit and brand guidelines, giving Sola's development team the resources needed to roll out the new identity with clarity and confidence.
